About
Soul & Story Collection is a full-service sales representation, founded in 2011 by German hospitality sales & marketing professional Elke Pfeil. Our headquarter is in Barcelona and we have a regional office in Munich, Germany.
We represent and promote our portfolio of luxury hotels B2B to the high-end European travel trade. Properties in our collection are defined by authenticity, individuality, and a strong commitment to sustainability. Our services are tailored for hotels and resorts aiming to expand their presence in Europe and seeking access to the exclusive network of travel professionals across the United Kingdom, the German-speaking markets, Spain, Portugal, France, Scandinavia, and the Benelux countries.
Our multilingual team of seasoned sales professionals is driven by a passion for showcasing luxury hotels that stand out for their soul and story
With international experience across our entire team, we have a deep understanding of hotel distribution and the unique needs of luxury properties. Equally, we recognize what top travel designers and product managers look for — and what inspires them to choose one hotel over another. By bridging these perspectives, we create meaningful connections that form the foundation for long-term, mutually rewarding partnerships.
Our portfolio will always be small and selected – we choose quality over quantity. Dedication and productivity are the essence of our work, delivery is the promise to our clients.
Why appoint us to represent your hotel?
- One representation company selling directly to the key feeder markets in Europe – no subcontracts, no joint ventures, no alliances with other rep offices
- Efficient, result-oriented service provided by hoteliers for hoteliers – we understand RevPar, MPI and GOP
- Exclusive distribution to an extensive database of high-end travel trade accounts in Europe
- Strong work ethic and professional communication standards, always protecting our client’s brand image
- A solid reputation and proven track record
- Strategic locations in Barcelona, Spain and Munich, Germany
- A team of native speakers in German, Spanish, Dutch, English and Catalan
- Member of The Conscious Travel Foundation
- Member of XO Private
- Established in 2011
