Our Team

My career choice was shaped by the experience of growing up in travel-restricted East Germany. Travel and luxury hotels represented freedom and a certain lifestyle that were utterly desirable to me. I started in hospitality as a trainee in 1996 and my path led me to working in some of the world’s finest hotels. Today, I can’t imagine doing anything else and I am still constantly amazed and thrilled by our fascinating industry and the beautiful people and hotels I get to work with.

My journey in the hospitality industry began in the epitome of luxury tourism: Dubai. I started in the world of sales where I’ve had the privilege of absorbing invaluable knowledge and experiences. Working in this environment has allowed me to explore the European and international markets. Each experience and each challenge, is an opportunity to learn and grow in this fascinating hospitality industry and now being part of Soul and Story Collection, marks a milestone in my career.

My journey in hospitality and my passion for boutique hotels began in the Philippines, Ibiza, South Africa. I then moved back to Europe representing unique and authentic properties around the globe. Throughout my career in the ultra-luxury boutique sector, I’ve witnessed how these hotels do more than just elevate the guest experience—they genuinely touch lives. It’s about the dedicated team members who pour their hearts into their work, transforming the ordinary into the extraordinary. It’s also about the stories we get to be a part of, even if only for a fleeting moment.

My professional journey started in luxury fashion, but through life-long passions, effortlessly steered towards meaningful travel and wellness. Marketing & communications are nothing less than curated visual storytelling, backed by emotional psychology, which are two areas that fascinated me about the industry for the longest I can remember. To support unique brands in writing their soulful stories, while I’m writing my very own, is a dream come true.