Luxury Hotel Sales Representation

Soul & Story Collection

Soul & Story Collection is a sales representation in Europe for luxury hotels and resorts worldwide. Founded in 2011 as REVPAR Marketing, we promote our portfolio of exclusive boutique hotels to the high-end travel trade in all key markets across Europe. Our rebranding to Soul & Story Collection in 2023 reflects the essence of our portfolio: unique luxury boutique hotels with soul and a story.

What do we mean when we say a hotel has “soul”? For sure you have experienced it. A boutique hotel not only beautifully designed but with personality, charm and warmth: often it’s hard to put your finger on what it is exactly that makes a hotel special – and it may not even be linked to hardware or service. Some hotels simply have this certain “je ne sais quoi” that makes them iconic and guests want to come back again and again.

Meanwhile, “story” refers to each of our hotels fulfilling a purpose other than just serving to return profits to its shareholders. It may be a passion project of its owners, a lifelong dream having been made reality. It may be a way to give back to local and underprivileged communities, or it may strive to have a positive impact on our planet by being fully sustainable. Telling these stories is our mission at Soul & Story Collection.  


Soul & Story Collection is a proud member of the following affiliations:

REVPAR Marketing is now Soul & Story Collection

After 12 years, it is time for a fresh look and a new name which reflects our wonderful portfolio: unique hotels with soul and a story.